Today we had the distinct privilege to be involved with the launch of a new brand called Cut Fine Jewelry. Ok, we know what you're thinking...black background studio shoots with seemingly elitist, Caucasian female models showing off their beautifully carved collarbones…right?

This shoot, and this brand is nothing like the aforementioned! We love playing a part in progress, and with this shoot, we had the unique opportunity to strut our creative stuff with this new brand. We were summoned to be apart of this shoot to style and cast talent, as well as adding creative input to the already well-seasoned gumbo of ideas. Even more exciting, this project employed the likes of our good friends Drew Reilley and Michael Tucker, with the man over the motion picture end of things being the highly experienced Brock Gomez.

For assistance in styling as well as modeling for this project, we called upon our resident mainstay, Miss Ashley Webre ("Let's Make a Mood") to accompany a new friend of ours (this was our first shoot with her), Alexa Hudgens. We assigned ourselves in pairs and went to work making magic, showing off this awesome new jewelry collection with Leah Gray's new Aristocracy store as our backdrop.

Big shout out to DezinsInteractive for giving us the opportunity to be a part of such a great project. Be on the lookout for Cut (@cutfj) this fall and be ready to #CutOpen2014 with us.